In this new landscape of real estate, it is more important than ever to start with the right Realtor®. Home, land and condo sellers cannot afford a lack of marketing ability, minimal internet savvy, weak negotiation skills or minimal resources to market and advertise their properties. This is especially true when their agent changes brokerages like I did ten days ago. No seller can afford their representative to miss a beat in marketing their property. Everyone agrees the internet is an inexpensive way to market real estate today because 9 out of 10 buyers are beginning their search online. However, when the message is important, it is critical to use a media mix to drive future buyers to the right Realtor® - the one selling your home. Why? Not all homes on the market are sold.
Sometimes doing something as different like mailing a postcard can make a difference. Especially, if the postcard goes beyond being another "just listed" or "just sold" script direct mail piece. Afterall, before there were real estate postcards, picture postcards from Santa Fe often told the story of my community and the lifestyle here. Due to the real estate industry, postcards have become less than a thousand words and all about being "direct" mail. Today, people are more and more environmentally conscious of paper and if they are going to get mail, it is better be memorable over junk.
This is why I started a campaign to talk about the community I adore and love to sell. This postcard is more than a postcard. It is designed to brand a message repeated in ongoing print magazine advertising. Each month, the front image will change and the message on the back varies focusing on how, what, when, where and why. My image of the Northside of Santa Fe sheltered by our Sangre de Cristo mountains is getting a double run due to my new brokerage alliance. Do I see value in postcards? Yes, if the message is a picture of a thousand words.
For every seller today, it is critical that their home not be missing from the internet and the stream of conversation in social networking. The bottom line is to get one-to-one attention with a message that stands out from the crowd and is delivered the old-fashioned way... by a stamp!
The Santa Fe real estate market is a local one. Real estate news reports and trends in other communities does not apply here. Search all current properties here with a fast and easy list or map search. If you are thinking about selling your home or considering a lifestyle change in relocating to Santa Fe, I suggest you give me a call at 505-660-4541 to schedule a real estate consultation. No one has time or money to waste in this new landscape of real estate. I am available to help you and make a positive difference in your real estate experience. Remember, dreams can be made a reality when you act on them. Emily Medvec
Today, I work with buyers and represent sellers in all price ranges in Santa Fe and throughout northern New Mexico. My focus is to use my experience, vision and strategies to find you opportunities and solutions. My goal is always to save you time and money whether you are buying or selling any form of Santa Fe real estate, including homes, land, town homes, condominiums, ranches and commercial property.
Emily Medvec Copyright 2012 All Rights Reserved 2007-2012